The current hot AI technology is at a critical juncture where quantitative change leads to qualitative change, becoming an important engine for upgrading thousands of industries. On June 28th, Wanmo released the 1MORE Wanmo Open Sport Bluetooth earphones in Beijing. In the view of Li Chuangang, partner and CEO of Wanmo Technology, the market development of true wireless headphones (TWS, including Bluetooth headphones, infrared headphones, etc.) will face three major trends.
Firstly, the intelligence of the product, represented by ChatGPT, will lead to excellent application scenarios when AIGC applications are combined with hardware devices in the future. In the form of dialogue and chat through voice interaction, headphones can provide consultation services for users.
The second is the subdivision of the scene. In recent years, the domestic headphone market has been continuously expanding, and the proportion of wireless headphones has gradually increased. In terms of usage scenarios, the demand for leisure and entertainment and sports fitness headphone applications is highly overlapping, but there are not many professional sports headphones to choose from. Li Chuangang believes that manufacturers of true wireless headphones should innovate based on segmented scenarios. In outdoor sports scenarios, consumers' focus on earphones will be on wearing safety, stability, etc., which is significantly different from the application scenarios of general earphones: data shows that among the functions that sports people pay attention to, long-term wear, long endurance, anti sweat and antibacterial, and lightweight aircraft are the highest attention needs.
Finally, there is the centralization of the brand. In Li Chuangang's view, the more concentrated the brand, the stronger the professionalism of the product. In the end, when consumers choose true wireless headphones in a specific scenario, they will have a clear range of brand options. When you do everything, consumers may think you are unprofessional. Players who constantly delve into specific tracks may quickly enter consumers' horizons
Compared to regular wireless headphones, sports headphones are relatively unique, and wearing stability often becomes the primary consideration for consumers when choosing. Therefore, in order to ensure the stability of wearing existing sports headphones on the market, they often overlook the sound quality, wearing comfort, and aesthetic design of the headphones.
This is also the pain point we are trying to break through, so that the earphones can be worn firmly while maintaining sound quality. Li Chuangang said that the sound quality performance of true wireless earphones is closely related to the acoustic engine, sound production materials, and tuning technology, and AI intelligent technology can provide more breakthrough possibilities for the research and development team. For example, the 1MORE S50 released this time weighs only 10 grams and adopts AI intelligent call noise reduction technology, which can effectively eliminate environmental noise in outdoor noisy environments. Even during outdoor sports, calls can make the other party hear their own voice clearly.
Xie Guanhong, founder and chairman of Wanmo Acoustics, stated that AI intelligence is the most important research and development direction for the team in the next decade. By empowering intelligent technology for acoustics, we aim to create an intelligent acoustic ecosystem and bring more innovative products and better experiences to users.